This Course is designed to provide students an insight into how marketing is applied in the travel & tourism industry. Students understand the range of issues to be considered in the product development process. This course aims to provide students with an insight into designing, monitoring and evaluating marketing strategies and different orientation for different Organisation in travel and tourism economy. Whilst working through this course the students will conduct an analysis of an organization, develop marketing strategies for the organization and plan implementation, monitoring and evaluation methods for these strategies. These skills are necessary for a person wishing to work in marketing department of tourism and hospitality enterprise.
- Teacher: Vasemaca Sesenabaravi