Marketing is a dynamic and an exciting field and a key tool in confronting the challenges enterprises are facing at home and abroad. People often confuse marketing with advertising and sales. In this course you will learn about the real nature and scope of marketing management of which advertising and sales are simply two facets. Therefore, this Course is designed to provide students with the understanding that through market research firms and organizations are able to capture and identified the market preferences, attitudes, and behaviors of consumers in a market-based economy. The course focus is on students to understand the effects and comparative success of various types of marketing campaigns via the applications of the research process.
- Teacher: Rajini Kaur
- Teacher: Zainal Nawaz Khan
- Teacher: Ranjana Ranjit
- Teacher: Jone Tute