This course is designed to provide students with basic understanding on the key concepts and practice of social marketing and their use as health promotion strategy. Apart from studying the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole students will also be exposed other health communication techniques and skills. There will be a mixture of classroom and lab or field practicals on the process that is followed in socail marketing practice. Students will be exposed to simulation and real life practice with the Ministry of Health HP Services or other NGOs that have active Social Marketing Program.
- Teacher: Elenoa Seru
- Teacher: Nemani Seru